"Ever Argue with a Woman?"

That's the headline in a law firm ad that is attracting a lot of attention, including this story in the ABA Journal online. The ad plays up the Buffalo, New York firm's women lawyers and paralegals, including photos of eight of them.

But is this a good thing or a bad thing for women? It buys into gendered stereotypes, for sure. But is it redeemed by doing so in a way that promotes feminine qualities and associates them with good lawyering?